Hi, I'm Faaiza
A digital product designer with 10+ years of experience. I make meaningful rectangles. People say they look good. I say they work.

2024
Crowdstrike
Falcon Data Protection, an initiative by CrowdStrike to offer data security services to its customers, was launched in Dec. 2023 to 40 beta customers. It has since been adopted by over 100+ customers.

2022
Groww II
A quick preview of the multiple sides of the product I directly worked with in over 3 years at Groww, including investment journeys, design systems, user communication and more.

2018
Groww I
Few snapshots from my project report for masters course at NID. Carried out in 2018 at an early stage Fintech startup Groww, now one of India’s fastest growing unicorns with 20 million+ users.

2018
Yun-Levin
A consultation project done with Yun.buzz, an IoT startup based in Pune. The project was done over 6 months, with UI/UX of the mobile app as well as logo, branding and print collaterals.

2018
Hype News
A high level concept and prototype of a hyperlocal news app for sharing and finding information among communities of all shapes and sizes.

2017
Info-Consumption
A system level study of information consumption that explores the sources of it creation, distribution, influence and the behaviour of its consumers.